Conversion Rate Optimization
What is Conversion Rate Optimization?You spend “x” amount, you had “Y” clicks and “Z” results. We simply divide X and Y and Z and we get the conversion rate. Now, we have had that rate and the bell curve, and the graphs. But the results have been similar since a long time, and with the time, the click cost, and the resource cost has increased.
Now, we are looking for ways, through which we can get a few more of “Z”s by that same “X” and maybe more “Y”s. How do we do it?
How do we do it?
Introducing Heat MapsCheck where your customers are clicking, and what are they looking at.
Know what customers are thinking Heatmaps shows us customer interest, and then with the trend, show them only what they want
Landing PagesDon't always keep Home Page as landing page. Show something interesting.
Build Something Beautiful Very important factor. Did you know that good landing page has less than 4 links? Keep changing, its good.
Communication ToolsKeep as many contact options for customers as possible.
Create Opportunities Give customers opportunities to start the communication. If customer does’t start communication, you do it. We will tell you how.
Pop-upsPop-ups are not waste, and not irritating always.
Show customers opportunities Who says pop-ups are waste? We increased sales by over 13% just by adding pop-ups. We can tell you how did we do it.
A/B TestingTry variations. With the variations, we would know what customers like.
Different opportunities to the customer I like Red color personally. My team likes different. My customers like different. We all know it. Then there is no harm trying it.
New Ad TypesIntroducing more Ads on the current platform, and more types of it.
Creating Different Ads If you are running your campaigns only on search, you are losing money. Try display with different offers.